THE VOICE BEHIND THE PERSPECTIVE
PUBLISHED PERSPECTIVES
CloudAD's Integrated Marketing Planning department works on pitches, media planning and market research for clients. Two team members describe their work, the freedom and ownership they have, and…
Read the storyIn 2025 Google is upgrading Video Action Campaigns (VAC) to Demand Gen. This article explains what Demand Gen is, how it differs from VAC, and three ways to…
Read the storyWhy data is central to remarketing, how to segment audiences by data source and user behaviour, and examples of remarketing in e-commerce, subscription products, travel and B2B.
Read the storyAn overview of LINE Official Account features for businesses, the Chat Advanced Plan launching on 4 March 2025 with longer chat history, more tags and more notes, and…
Read the storyCloudAD received Bronze for Outstanding Data Service Company of the Year at the 2024 Marketing Communications Outstanding Contribution Awards in Taiwan, recognising its data integration services and results.
Read the storyPinterest has officially entered the Taiwan market. This article covers Taiwan market insights, five display ad formats to start with (max width video, standard video, standard image, carousel…
Read the storyInstead of broad age, gender and interest targeting, CloudAD used GA4 behaviour tracking and predictive audiences to find high-intent, high-potential and high-value shoppers for Carrefour Online Shopping.
Read the storyCloudAD built a real-time GA4 dashboard for CTi News with BigQuery and Data Studio, cutting data latency from 48 hours to about 30 minutes so editors could act…
Read the storyThree ways to improve Google Search ad performance in 2024: raise Ad Strength to Good or Excellent, add at least four image assets, and add your business logo…
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