About the client
CTi News is one of Taiwan’s best-known news media brands, recognised for broad, fast-moving coverage. As part of its digital transformation, the newsroom set out to strengthen the reach of its content on digital platforms and give readers a better news experience.
The challenge
In a fast-changing digital media landscape, the newsroom faced two challenges. First, reporters needed to see how readers were responding to a story in real time so they could adjust angles and coverage. The built-in real-time reports in Google Analytics 4 (GA4) could not meet this need, and complete data took 48 hours to arrive, too late for decisions made in the moment. Second, the marketing team needed real-time GA4 data to adjust how content was promoted and make sure resources went where they worked.
A real-time GA4 dashboard
CloudAD combined BigQuery and Data Studio to build its Real-time Analytics service for the newsroom, solving the latency problem in GA4 data. Data latency fell from 48 hours to about 30 minutes, so the team could watch the latest numbers as they came in, respond to the market as it moved and catch the right moment for a story.
For the needs of a news organisation, CloudAD built three core views:
- Trending stories: broken down by author, headline and channel, so editors can see the live ranking of stories and spot high-performing content quickly.
- Audience over time: hourly user counts shown as a wave chart, so the operations team can see changes in readership as they happen.
- Traffic sources: page views by source and medium, so the marketing team can see where traffic comes from and refine how stories are promoted.
Results
- Engagement per active user: +5%
- New users: +25%
- Active users: +25%
- Sessions: +15%
What the client says
“Direct and clear. We see the latest traffic drivers at a glance, which helps us follow breaking news.”
— Lin Yu-chiao (林于喬), Director, CTi News Online
“The dashboard shows trending stories and traffic sources in real time, so we can refine how each story is distributed across channels.”
— Cheng Mei-hua (程美華), Director, Data Centre, CTi News
Quotes translated from Chinese.
CloudAD’s Real-time Analytics helps organisations see their GA4 data as it happens and run the business on it. If this sounds like what your team needs, get in touch.
