Real-time analytics
See change as it happens
Understand traffic, content and transaction changes in their business context.
See our approachDOES THIS SOUND FAMILIAR?
Does this sound familiar?
A story is gaining traction right now. By the time the weekly report arrives, the moment has passed.
A CLOSER LOOK
Seeing change is only the beginning
Choose a perspective and consider the next question.
01Traffic is changing＋
An opportunity, or something to verify?
Check sources and behaviour to understand the context of the change.
02Content is getting attention＋
What are people engaging with?
Connect content and engagement to the needs of editorial and operations teams.
03Transactions are happening＋
What needs attention?
Bring unusual patterns and possible explanations into the same discussion.
OUR APPROACH
A clear question. A practical approach
- 01
Define which changes need immediate attention
- 02
Select monitoring views and metrics
- 03
Agree how to interpret and respond to anomalies
WORKING TOGETHER
Useful beyond the handover
These are starting points for scoping. Deliverables and timelines are agreed for each engagement.
Monitoring requirements
Real-time view design
Response guidance for unusual patterns
SCOPE
Two reports, two time scales
Same-day report
- Refreshed every hour
- Users, traffic sources, top pages and regions
- For e-commerce: funnel, orders, revenue and categories
- Optional daily PDF by email
30-minute live report
- Streamed through BigQuery, refreshed about every 30 to 60 minutes
- Funnel, user trends, top events and pages, product sales
When teams use it
- Launch-day performance for creator or limited-time campaigns
- Live interest during promotions
- Case: CTi News
This service at a glance
| Item | Details |
|---|---|
| Typical situation | A story is gaining traction right now. By the time the weekly report arrives, the moment has passed. |
| How we work | Define which changes need immediate attention; Select monitoring views and metrics; Agree how to interpret and respond to anomalies |
| What you receive | Monitoring requirements; Real-time view design; Response guidance for unusual patterns |
| Before we start | What you need to spot early and what your team can do in response. |
OFFICIAL REFERENCES
References: Google documentation
Our approach follows Google’s official documentation. When the rules change, the latest official guidance applies.
- GA4 data freshnesssupport.google.com
- BigQuery Exportsupport.google.com
BEFORE WE BEGIN
A useful place to start
What you need to spot early and what your team can do in response.
Discuss your situationCan we start without knowing the root cause?
Yes. Describe the confusing numbers or workflow, and we can discuss whether diagnostics, analysis or another service is the right starting point.
Do we need to change tools first?
We first review the current setup and constraints. A new tool should follow a clear need.
How are scope and timing agreed?
We scope the data, systems, participants and deliverables together before proposing the engagement.