CLOUDAD / Knowledge
Perspectives and practical methods for the questions on your mind.
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THE LATEST FROM CLOUDAD
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AI search now shapes how Taiwanese consumers discover brands, but Chinese-language content starts behind and AI citations fade over time. Before chasing an AI visibility score, check whether…
Read the storyWhy ad traffic fails to convert, how to judge your conversion rate, and why having data still doesn't lead to decisions. Includes five checkpoints to review before adding…
Read the storyAI tools now build shortlists for buyers before they ever search for a brand. CloudAD added Google's Preferred Sources button to its articles and tested its own AI…
Read the storyPeople now find information through search, social media, video and AI conversations. The entry points have changed, but content still decides whether a brand is understood, and data…
Read the storyAfter a wave of AI-driven layoffs, a third of companies quietly rehired for the same roles. Machines can handle routine work but not judgement, and human–AI collaboration starts…
Read the storySince June 2026, GA4 can link to Google Business Profile and import seven profile metrics into a dedicated report collection. What it shows, how to set it up,…
Read the storyReturn-visit hints stay in this browser and do not sync across devices
SAME WORD / DIFFERENT RULES
We all call it a conversionCompare definitions before comparing totals
THE QUESTION BEHIND THE NUMBERS
Before comparing numbers, compare sources and definitions. Understanding the differences is the first step towards common ground.
Build a shared understanding01 / COO PERSPECTIVES
Data is the beginning of a better question. Notes on decisions, teamwork and everyday judgement.
02 / METHODS & TOOLS
Make complex data something people can discuss and use: how to set up the tools and read the numbers.
03 / FROM DATA TO ACTION
Better strategy begins with understanding people: reading audiences through data and connecting marketing to the business.
