GA4 implementation
Measure what matters
Give your analysis a reliable starting point with clear tracking and event definitions.
See our approachDOES THIS SOUND FAMILIAR?
Does this sound familiar?
Your site has changed, but your tracking has not. Important actions may never enter the data.
THE JOURNEY BEHIND THE EVENT
They arrived. They looked. What happened next?
Open a moment in the journey to see the question behind it.
1Arrive
＋
How did they find you?
Can sources, channels and campaigns be identified consistently?
2Explore
＋
What made them look closer?
Are meaningful interactions defined beyond a page view?
3Act
＋
Does this count as a meaningful conversion?
How do submission, successful delivery and a qualified lead differ?
Illustrative journey. Actual events depend on your site and goals.
OUR APPROACH
A clear question. A practical approach
- 01
Define events around the customer journey
- 02
Organise GTM deployment and naming
- 03
Validate events, parameters and conversions
WORKING TOGETHER
Useful beyond the handover
These are starting points for scoping. Deliverables and timelines are agreed for each engagement.
Measurement plan and event specifications
Implementation and validation records
Maintenance and handover guidance
SCOPE
What we can take on
GA4
- E-commerce event planning, deployment and testing
- Implementation
- Site analysis after launch
GA360
- Upgrading a specific property
- Implementation planning and support
GTM & BigQuery
- Tracking deployed and maintained in GTM, with fewer site code changes
- Raw GA data exported to BigQuery for deeper analysis
This service at a glance
| Item | Details |
|---|---|
| Typical situation | Your site has changed, but your tracking has not. Important actions may never enter the data. |
| How we work | Define events around the customer journey; Organise GTM deployment and naming; Validate events, parameters and conversions |
| What you receive | Measurement plan and event specifications; Implementation and validation records; Maintenance and handover guidance |
| Before we start | Your site, current GA4/GTM setup and the customer actions you need to measure. |
OFFICIAL REFERENCES
References: Google documentation
Our approach follows Google’s official documentation. When the rules change, the latest official guidance applies.
- Ecommerce eventssupport.google.com
- BigQuery Exportsupport.google.com
- Google Analytics 360 (GA4 properties)support.google.com
- Tag Manager: create an account and containersupport.google.com
BEFORE WE BEGIN
A useful place to start
Your site, current GA4/GTM setup and the customer actions you need to measure.
Discuss your situationCan we start without knowing the root cause?
Yes. Describe the confusing numbers or workflow, and we can discuss whether diagnostics, analysis or another service is the right starting point.
Do we need to change tools first?
We first review the current setup and constraints. A new tool should follow a clear need.
How are scope and timing agreed?
We scope the data, systems, participants and deliverables together before proposing the engagement.