Our work
Explore how data supports decisions across different business situations.
WORK IN CONTEXT
Every engagement has a context. Understanding the reasoning behind the approach is as useful as the result.
Impact Hub Taipei spent hours every month compiling data from separate platforms and still could not see overall return on marketing. An automated Data Studio dashboard changed how…
Read the storyOne-Forty, a non-profit that provides education for migrant workers, needed to understand how people use its learning app. CloudAD turned its goals into GA4 events, connected deferred deep…
Read the storyGaps in GA4 event tracking left Gamania Shopping unable to see parts of its customers’ journey. CloudAD audited the account, redesigned events and parameters, built a data layer…
Read the storyInstead of broad age, gender and interest targeting, CloudAD used GA4 behaviour tracking and predictive audiences to find high-intent, high-potential and high-value shoppers for Carrefour Online Shopping.
Read the storyCloudAD built a real-time GA4 dashboard for CTi News with BigQuery and Data Studio, cutting data latency from 48 hours to about 30 minutes so editors could act…
Read the storyASUS stores across Taiwan each have a Google Business Profile that needed manual review. CloudAD’s Cloud My Business system brings reviews, profile health checks, bulk updates and competitor…
Read the storyA leading transportation brand in Taiwan had many booking channels, apps and websites, and could not turn its data into marketing decisions. CloudAD built the foundation on four…
Read the storySubscriber count is a key measure of a YouTube channel. CloudAD shares ways to grow subscribers, the ABCD principles for video creative, and how a financial brand gained…
Read the storyStrict personal data rules meant an insurance brand could not link member data with digital behaviour. CloudAD built a de-identified point, line and plane data model in GA4…
Read the storyA USEFUL WAY TO READ A CASE
Look at the goal, the data and the unanswered questions.
Follow the choices from the question to the method.
Find transferable principles while respecting the differences.
