Our work
Explore how data supports decisions across different business situations.
WORK IN CONTEXT
Every engagement has a context. Understanding the reasoning behind the approach is as useful as the result.
With cookie tracking weakening, CloudAD combined first-party behaviour data from iPASS, SMS outreach and Meta lookalike audiences to bring new, high-potential customers to Nordic furniture brand MR. LIVING.
Read the storyAs third-party tracking fades, interest-based targeting loses accuracy. CloudAD used first-party, conversion-goal and creative segmentation to cut the cost per conversion for a credit card campaign by 53%.
Read the storyA leading hosiery and underwear brand in Taiwan needed to stand out in a crowded market and build loyal customers. CloudAD planned strategy and tools stage by stage…
Read the storyAn industrial cybersecurity leader redesigned its multilingual website often but had no objective way to measure the results. CloudAD applied the ACE approach, Align, Connect and Empower, on…
Read the storyA global technology brand from Taiwan needed campaigns that lift sales and reach new customers despite weaker audience signals. CloudAD combined first-party data, segmented creative and AI-powered campaigns,…
Read the storyFinancial products have smaller audience pools, which keeps ad costs high. CloudAD used third-party audience data, exclusions and lookalike audiences to cut O-Bank’s cost per conversion by 59%.
Read the storyFor a well-known Taiwanese food and beverage company’s product launch, CloudAD used social listening to find the right message, then combined influencers, micro-influencers and forum word of mouth.
Read the storyImplementing GA4 for a non-profit follows different logic from ecommerce. CloudAD mapped four stages of supporter behaviour, discovering the organisation, sharing its values, donating and staying loyal, to…
Read the storyBy splitting digital ad strategy by product price, CloudAD helped hair clipper brand URBANER grow conversion value 70% year on year and conversions 1.5 times.
Read the storyA USEFUL WAY TO READ A CASE
Look at the goal, the data and the unanswered questions.
Follow the choices from the question to the method.
Find transferable principles while respecting the differences.
