Services
Connect every action to the goal
Connect data understanding and marketing execution around a shared goal.
FIND YOUR STARTING POINT
Find support for the question in front of you
Four groups, one for each stage between collecting data and using it. Start where you are stuck.
01 / MEASUREMENT
Measurement: give every number an origin
GTM, data validation, UTM and attribution checks, GA360 licensing, BigQuery feasibility and app event planning are scoped per project. Talk to us
02 / ANALYSIS
Analysis: know what to do after reading the numbers
Funnel, logged-in behaviour and e-commerce performance analysis also sit in this group. Talk to us
03 / GOVERNANCE & ADVISORY
Governance & advisory: keep the judgement within your team
CDP audience activation connects site behaviour back to your customer data. Talk to us
04 / EXECUTION
Execution: every campaign with a clear purpose
THE WAY FORWARD
A connected way of working
Most data problems sit in one of these three stages. Start with the one you are stuck in; you do not have to do everything at once.
- STEP 01
Reliable sources
First make sure the data is collected correctly: tracking, event definitions, and nothing missing or counted twice.
You may be here ifAds, GA4 and orders show different numbers.
- STEP 02
Shared definitions
Then agree on one language: how each metric is calculated, who owns it and how often it is checked.
You may be here ifEach team calculates the same metric differently.
- STEP 03
Understanding and use
Finally, bring data into everyday decisions: reports answer real questions and the team can read and use them.
You may be here ifPlenty of reports, still no decision in the meeting.