Ads, GA4 and orders do not match
Start with a Data Health Check to find where the numbers diverge, then fix the tracking.
Data Health Check
From data to decisions.
Marketing data you can read and use
CloudAD is a marketing data company. From GA4 tracking and reporting to data governance and team training, we help companies put data behind every decision.
OFFICIAL GOOGLE PARTNERSHIPS
The only Taiwan-headquartered company among the GA360 sales partners in Taiwan 
Certified for Google Ads 
Select tier · Co-sell Partner
WHAT WE DO
What we can help with
From collecting data to analysis and training. Start wherever you are stuck.
Data Health Check & GA4
Find the gaps in tracking and definitions, then set up GA4 properly.
Learn moreData analysis
A quarterly analysis that starts from your decision and states the conclusion, evidence and next step.
Learn moreData governance & advisory
Agree on how each number is calculated, who owns it and when it is checked.
Learn moreTraining
Role-based training so your team can read, question and use the data.
Learn moreDigital advertising
Adjust campaigns with data you can trust, and see where the budget goes.
Learn moreCOMMON SITUATIONS
Three situations we see often
If one of these sounds familiar, it is a good time to talk.
Plenty of ad spend, but the results are unclear
Compare every platform on the same definitions and see which campaigns really work.
Data analysisTime to decide: can these numbers be trusted?
Agree how each number is calculated, who owns it and how often it is checked, so decisions rest on solid ground.
Data governance & advisoryOUR WORK
Brands we have worked with
We have worked with finance, retail and e-commerce, media, technology and social innovation organisations.
Case studies
From scattered data to one view: how Impact Hub Taipei and CloudAD put marketing on a single dashboard
Impact Hub Taipei spent hours every month compiling data from separate platforms and still could not see overall return on marketing. An automated Data Studio dashboard changed how…
Read the story
GA4 app tracking in practice: how CloudAD helped One-Forty build app analytics and dashboards
One-Forty, a non-profit that provides education for migrant workers, needed to understand how people use its learning app. CloudAD turned its goals into GA4 events, connected deferred deep…
Read the story
Fixing GA4 ecommerce tracking gaps: how CloudAD helped Gamania Shopping make better decisions
Gaps in GA4 event tracking left Gamania Shopping unable to see parts of its customers’ journey. CloudAD audited the account, redesigned events and parameters, built a data layer…
Read the storyAT A GLANCE
Who is CloudAD?
Founded in 2019 in Taipei, CloudAD is part of the iKala group. We start from the decisions a business needs to make and help teams turn GA4, advertising and operational data into judgement they can act on.
- Founded
- 2019
- Group
- Part of the iKala group
- Google programmes
- 3: Google Marketing Platform Sales Partner (the only Taiwan-headquartered company among the GA360 sales partners in Taiwan), Google Partner, and Google Cloud Partner (Select tier)
- Industries
- 6: media, e-commerce, financial services and insurance, transport, technology, non-profit
- Recognition
- Bronze, Outstanding Data Service Company of the Year, 2024 Marketing Communications Outstanding Contribution Awards, Taiwan (Brain magazine report, in Chinese)
RESULTS
What changed after working together?
Figures come from project close-out records. Quotes are translated from Chinese; see the case studies for the full story.
+25%
CTi News
Within 60 days of the dashboard going live, new users and active users each grew 25% and sessions grew 15%, with no increase in media spend.
"The dashboard shows trending stories and traffic sources in real time, so we can refine how each story is distributed across channels."
Cheng Mei-hua, Director, Data Centre, CTi News
40 5 hours
Impact Hub Taipei
Data from every platform is now compiled automatically in a dashboard, cutting the time the team spends on reporting from about 40 hours a month to about 5.
"The data visualisation dashboard CloudAD helped us build has improved our internal decision-making and made communication inside and outside the team more efficient."
Rich Chen, Founder and CEO, Impact Hub Taipei
+60%
One-Forty
With app and website data in one dashboard, analysis efficiency rose 60%; a shared tracking specification aligned marketing and engineering and cut coordination time by 30%.
"From choosing metrics and building tracking to reading the reports, CloudAD helped us bring scattered data together, so every course and campaign now has clear evidence and a next step."
Chen Kai-hsiang, CEO, One-Forty
QUESTIONS
Questions we often hear
Selected from our FAQ page.
What role does CloudAD play in a project?
We start from the decisions your business needs to make and work alongside your team on its data transformation: first we make sure tracking and data sources are right, then we turn GA4, advertising and operational data into evidence your team can decide on. CloudAD is a Google Marketing Platform Sales Partner, and the only Taiwan-headquartered company among the GA360 sales partners in Taiwan.
Why don't GA4 conversions match the orders in our back end?
The most common causes we see are events firing twice (duplicate purchase events), referrals lost across domains or payment pages, UTM parameters that are not standardised, and internal, payment and logistics traffic that has not been excluded. Our Data Health Check compares the GA tag, event and conversion design and the referral exclusion list item by item, aligns definitions at the source, then confirms which numbers can be compared with your back end and whether the remaining gap is reasonable.
We merge ad and website data in spreadsheets and the numbers never line up. Is there a more reliable way?
Manual merging breaks down because metric definitions and time windows differ between sources. A more reliable approach is to agree on one set of metric definitions first, then connect GA4, Google Ads, Meta and other sources to Data Studio or BigQuery as dashboards that refresh on their own. CloudAD builds the whole chain, from data connections and metric definitions to automated reporting.
Financial services face privacy and compliance limits. How can we still track performance and attribution?
Build on first-party data, with consent management, server-side tracking and minimal data transfer, so identifiable data stays in your own environment. CloudAD helps financial and insurance clients set up compliant first-party tracking and governance, so performance and attribution remain traceable within privacy and regulatory requirements.
Is the first consultation free?
Yes. In the first conversation our consultants answer your questions and share recommendations. You only pay if you later decide to work with us.
All services at a glance: when each one fits and what you receive
| Service | Typical situation | What you receive |
|---|---|---|
| Data analysis | The numbers are in, but the next decision is unclear. | A quarterly analysis report, the three priorities for the quarter, and a year-end comparison across four quarters |
| Data Health Check | Traffic, conversions and orders each tell a different story. Before fixing anything, trace where the number came from, what it means, who owns it and how long it will last. | A health report with four signals; What each risk means for the business; Which fix comes first |
| GA4 implementation | Your site has changed, but your tracking has not. Important actions may never enter the data. | Measurement plan and event specifications; Implementation and validation records; Maintenance and handover guidance |
| Real-time analytics | A story is gaining traction right now. By the time the weekly report arrives, the moment has passed. | Monitoring requirements; Real-time view design; Response guidance for unusual patterns |
| Data Studio analysis | Reports multiply, but meetings still begin with reconciling numbers. AI can draw a chart; shared meaning takes deliberate work. | Metric dictionary and source notes; Analysis views designed for actual tasks; Guidance for interpretation and maintenance |
| Data consulting | Every team is doing its best, but each means something different by “conversion”. | Question and metric definitions; Analysis and supporting reasoning; Recommended actions and follow-up |
| Team training | The tool training made sense. Back in your own account, it is hard to know where to begin. | Learning plan and exercises; Materials and contextual practice; Guidance for applying the learning |
| Digital advertising | Campaigns are running. Goals, conversion definitions and optimisation need to stay aligned. | Campaign and measurement plan; Execution and performance review; Optimisation recommendations |
| Google Business Profile | People find you on the map, but the information may not reflect the experience on the ground. | Business information inventory; Management requirements; Measurement and activation recommendations |
SINCE 2019
The steps that brought us here
Key moments since we started in 2019
CloudAD founded to help businesses build on data
Certified for Google Marketing Platform services
Became a Google Marketing Platform GA360 sales partner
Google Data Studio certification
Google Tag Manager certification
Named a 2024 Google Premier Partner
Became a Google Cloud Platform (GCP) Partner
Bronze, Outstanding Data Service Company of the Year, 2024 Marketing Communications Outstanding Contribution Awards
Have a data question? Let’s talk
You do not need to pick a service first. Tell us what is happening and we will suggest a next step.