CLOUDAD / Advertising insights
Connect goals, audiences and measurement to inform the next action.
Before our new website launched, its Search Console impressions fell from more than 700 a day to 2, and we put it down to a reporting delay. Three months later, the Drivetrain Model showed that Google had already made its judgement, and that much of the GA4 traffic…
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Before our new website launched, its Search Console impressions fell from more than 700 a day to 2, and we put it down to a reporting delay. Three…
Read the storyAI tools now build shortlists for buyers before they ever search for a brand. CloudAD added Google's Preferred Sources button to its articles and tested its own AI…
Read the storyPeople now find information through search, social media, video and AI conversations. The entry points have changed, but content still decides whether a brand is understood, and data…
Read the storyAfter a wave of AI-driven layoffs, a third of companies quietly rehired for the same roles. Machines can handle routine work but not judgement, and human–AI collaboration starts…
Read the storyFrom 17 August 2026, budget-limited campaigns using target CPA, target ROAS or Demand Gen target CPC will optimise to the set target instead of bidding conservatively. What changes,…
Read the storyAI models tend to tell users what they want to hear, and research links heavy AI use with less critical thinking. What the studies say, their limits, Taiwan's…
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