CLOUDAD / Advertising insights
Connect goals, audiences and measurement to inform the next action.
Search, social and shopping habits have changed. What should brands relearn? Starting from the street-vendor calls of a Taiwanese lane, this piece separates noticing, trusting and deciding, rereads widely quoted attention studies and surveys from Taiwan and the US, and looks at what changes once AI summaries appear.
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Search, social and shopping habits have changed. What should brands relearn? Starting from the street-vendor calls of a Taiwanese lane, this piece separates noticing, trusting and deciding, rereads…
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