What is Google AI Max? A one-click AI upgrade for Search campaigns
AI Max is not a new campaign type but a one-click AI enhancement for Search campaigns. What it does, how to set it up at campaign and ad…
Read the storyCLOUDAD / Advertising insights
Look beyond the performance numbers
Connect goals, audiences and measurement to inform the next action.
Latest · 2026-08-22
When customers ask AI “who should I go to?”, is your brand in the answer?
AI tools now build shortlists for buyers before they ever search for a brand. CloudAD added Google's Preferred Sources button to its articles and tested its own AI visibility, and explains why not knowing the answer yet is the reason to experiment.
Read Sound familiar?What should we ask before a campaign?
Goal, audience and measurement Sound familiar?Performance changed. Now what?
Turn the change into a next stepSAVED FOR ANOTHER LOOK
Saved in this browser; not synced across devices.
LATEST READING
Latest reading
Buying outdoor advertising: answers to five key questions
What outdoor (OOH) advertising covers, how to show its effect, the three ways to buy it, how to choose placements by reach, audience and budget, and how far…
Read the story
What is E-E-A-T? Google’s four core principles for judging content quality
E-E-A-T stands for experience, expertise, authoritativeness and trustworthiness. Why it matters for SEO and content marketing, how to put each principle into practice, and answers to common questions,…
Read the story
What are the 4Cs of marketing? A beginner’s guide to customer-centred marketing
The 4C model reframes the 4Ps from the customer's point of view: customer needs, cost to customer, convenience and communication. What it means, a practical example, how to…
Read the story
More than Advantage+ audience: Meta’s Advantage+ features explained (updated June 2025)
A guide to Meta's 2025 Advantage+ AI tools, from end-to-end campaign solutions for sales, apps and leads to single-step automation of audiences, creative, placements, budget and destination.
Read the story
Performance Max search themes: strengthen search performance and reach more potential customers
Search themes let you give Performance Max campaigns topic hints so Google better understands your business. How they differ from keywords, three benefits, how to set them up,…
Read the story