Google Demand Gen in 2025: new features and advantages explained
In 2025 Google is upgrading Video Action Campaigns (VAC) to Demand Gen. This article explains what Demand Gen is, how it differs from VAC, and three ways to…
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Look beyond the performance numbers
Connect goals, audiences and measurement to inform the next action.
Latest · 2026-08-22
When customers ask AI “who should I go to?”, is your brand in the answer?
AI tools now build shortlists for buyers before they ever search for a brand. CloudAD added Google's Preferred Sources button to its articles and tested its own AI visibility, and explains why not knowing the answer yet is the reason to experiment.
Read Sound familiar?What should we ask before a campaign?
Goal, audience and measurement Sound familiar?Performance changed. Now what?
Turn the change into a next stepSAVED FOR ANOTHER LOOK
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