Threads ads in 2025: placements, creative specs and setup guide
Meta announced that Threads ads would launch for all ad accounts on 19 May 2025. This guide covers how Threads ads appear, the objectives available, image and copy…
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Look beyond the performance numbers
Connect goals, audiences and measurement to inform the next action.
Latest · 2026-10-17
From Street-Vendor Calls to Phone Recommendations
Search, social and shopping habits have changed. What should brands relearn? Starting from the street-vendor calls of a Taiwanese lane, this piece separates noticing, trusting and deciding, rereads widely quoted attention studies and surveys from Taiwan and the US, and looks at what changes once AI summaries appear.
Read Sound familiar?What should we ask before a campaign?
Goal, audience and measurement Sound familiar?Performance changed. Now what?
Turn the change into a next stepSAVED FOR ANOTHER LOOK
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