Google Search ad creative best practices for 2024
Three ways to improve Google Search ad performance in 2024: raise Ad Strength to Good or Excellent, add at least four image assets, and add your business logo…
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Look beyond the performance numbers
Connect goals, audiences and measurement to inform the next action.
Latest · 2026-10-17
From Street-Vendor Calls to Phone Recommendations
Search, social and shopping habits have changed. What should brands relearn? Starting from the street-vendor calls of a Taiwanese lane, this piece separates noticing, trusting and deciding, rereads widely quoted attention studies and surveys from Taiwan and the US, and looks at what changes once AI summaries appear.
Read Sound familiar?What should we ask before a campaign?
Goal, audience and measurement Sound familiar?Performance changed. Now what?
Turn the change into a next stepSAVED FOR ANOTHER LOOK
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