Google Marketing Live 2024 preview (part 1)
Highlights from Google Marketing Live, held on 21 May 2024, grouped by ad product: new Performance Max, Search ads and Demand Gen features announced by Google.
Read the storyCLOUDAD / Advertising insights
Look beyond the performance numbers
Connect goals, audiences and measurement to inform the next action.
Latest · 2026-10-17
From Street-Vendor Calls to Phone Recommendations
Search, social and shopping habits have changed. What should brands relearn? Starting from the street-vendor calls of a Taiwanese lane, this piece separates noticing, trusting and deciding, rereads widely quoted attention studies and surveys from Taiwan and the US, and looks at what changes once AI summaries appear.
Read Sound familiar?What should we ask before a campaign?
Goal, audience and measurement Sound familiar?Performance changed. Now what?
Turn the change into a next stepSAVED FOR ANOTHER LOOK
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