Google Business Profile

From discovery to a real visit

Connect business information and local discovery to the customer journey.

See our approach

DOES THIS SOUND FAMILIAR?

Does this sound familiar?

People find you on the map, but the information may not reflect the experience on the ground.

FROM FOUND TO VISITED

Being found is the start of a visit

Find you

Is the business information clear?

Get to know you

Do photos, hours and locations agree?

Make the visit

Does the online information match the visit?

OUR APPROACH

A clear question. A practical approach

  1. 01

    Review business information and management

  2. 02

    Organise location updates and maintenance

  3. 03

    Connect local discovery to the customer journey

WORKING TOGETHER

Useful beyond the handover

These are starting points for scoping. Deliverables and timelines are agreed for each engagement.

01

Business information inventory

02

Management requirements

03

Measurement and activation recommendations

SCOPE

Cloud My Business features

Profile health

  • Ownership status for every location
  • Locations and ratings by region
  • Missing address, phone, hours or website

Engagement & reviews

  • Engagement by location
  • Review filters, reply templates and tools
  • Review digests by LINE and email, no login needed

Content & market

  • Bulk posts and scheduling in three formats
  • Nearby competitors: locations, reviews and ratings
  • Search terms that lead to your stores, with volumes and trends
  • Google Business Profile ads also available
This service at a glance
Google Business Profile: key points
ItemDetails
Typical situationPeople find you on the map, but the information may not reflect the experience on the ground.
How we workReview business information and management; Organise location updates and maintenance; Connect local discovery to the customer journey
What you receiveBusiness information inventory; Management requirements; Measurement and activation recommendations
Before we startYour locations, management process and recurring maintenance issues.

OFFICIAL REFERENCES

References: Google documentation

Our approach follows Google’s official documentation. When the rules change, the latest official guidance applies.

BEFORE WE BEGIN

A useful place to start

Your locations, management process and recurring maintenance issues.

Discuss your situation
Can we start without knowing the root cause?

Yes. Describe the confusing numbers or workflow, and we can discuss whether diagnostics, analysis or another service is the right starting point.

Do we need to change tools first?

We first review the current setup and constraints. A new tool should follow a clear need.

How are scope and timing agreed?

We scope the data, systems, participants and deliverables together before proposing the engagement.

Prepared by the CloudAD teamLast updated