Our work
Explore how data supports decisions across different business situations.
WORK IN CONTEXT
Every engagement has a context. Understanding the reasoning behind the approach is as useful as the result.
Cloud and data systems are high-value B2B purchases with long decision cycles. CloudAD helped iKala reach the right people with the right message in the right place, lowering…
Read the storyCrowdfunding runs against a deadline, so early momentum decides success. CloudAD split a creative brand’s Pinkoi campaign into three stages with different goals, audiences and creative, reaching 542%…
Read the storyAccount openings for a securities brand swung with the market. CloudAD combined social listening and GA data to adjust media mix and budget by season, reaching 2.7 times…
Read the storyLong sales cycles and very different products made it hard for an insurance brand to allocate budget. CloudAD used GA data to separate essential and elective insurance products…
Read the storyAfter a website redesign, dairy brand Bettermilk faced gaps in tracking and slow analysis. CloudAD built a three-stage GA4 plan, the right data, the right analysis and the…
Read the storyAs new customers stalled after joining as members, CloudAD combined iKala CDP audience segmentation and AI value prediction with segmented ads, lifting new customer conversion rate 19 times…
Read the storyWith data split across website and app, udn shopping could not see the full customer journey. CloudAD implemented GA4 for cross-platform tracking and funnel analysis, growing new converting…
Read the storyA USEFUL WAY TO READ A CASE
Look at the goal, the data and the unanswered questions.
Follow the choices from the question to the method.
Find transferable principles while respecting the differences.
