CLOUDAD / Knowledge
Perspectives and practical methods for the questions on your mind.
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How to use GA4 first-party data to build ad audiences: link GA4 with Google Ads, design audiences for each stage of the marketing funnel, target high-value users, exclude…
Read the storyEarly 2026 brought Data Studio updates focused on user experience and automation: parameter defaults for filter controls, component-level links, PNG chart export, hourly scheduling and alerts, and showing…
Read the storyA step-by-step guide to deploying GA4 and the Facebook (Meta) Pixel through Google Tag Manager: a pre-installation checklist, the steps for each tag, and answers to common questions…
Read the storyBI adoption is often stuck at around 25% because of design thinking, not tools. Why dashboards end up unused, how to tell strategic from operational dashboards, four analysis…
Read the storyGA4 reports commonly show four kinds of missing values: (not set), Unassigned, Unknown and (data not available). What each one means, why it appears, and how to fix…
Read the storyA step-by-step guide to setting up Google's official GA4 MCP server so AI tools such as Gemini CLI can query GA4 data in natural language, covering security and…
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SAME WORD / DIFFERENT RULES
We all call it a conversionCompare definitions before comparing totals
THE QUESTION BEHIND THE NUMBERS
Before comparing numbers, compare sources and definitions. Understanding the differences is the first step towards common ground.
Build a shared understanding01 / COO PERSPECTIVES
Data is the beginning of a better question. Notes on decisions, teamwork and everyday judgement.
02 / METHODS & TOOLS
Make complex data something people can discuss and use: how to set up the tools and read the numbers.
03 / FROM DATA TO ACTION
Better strategy begins with understanding people: reading audiences through data and connecting marketing to the business.
