CLOUDAD / Knowledge
Perspectives and practical methods for the questions on your mind.
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THE LATEST FROM CLOUDAD
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How to find UTM traffic in GA4's Traffic acquisition report, which dimensions map to each UTM parameter, which metrics to read, and a worked example comparing Meta Ads…
Read the storyGA4 now supports automatic import of Meta Ads data. This guide walks through the six setup steps, where to find the imported ad spend, and how to avoid…
Read the storyGoogle Tag Gateway (GTG) loads Google's tracking code through your own domain as a first-party resource. What it is, why it matters, which businesses it suits, and its…
Read the storyWhy more AI tools and reports have not produced clearer business value, the trap of platform-level optimisation, and CloudAD's three pillars and new KPIs for AI-driven marketing decisions.
Read the storyImpact Hub Taipei spent hours every month compiling data from separate platforms and still could not see overall return on marketing. An automated Data Studio dashboard changed how…
Read the storyGoogle Retail Connect combines brands' Google Ads campaigns with retailers' first-party data, so brands can drive traffic before shopping begins. How it works, what it offers, and answers…
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SAME WORD / DIFFERENT RULES
We all call it a conversionCompare definitions before comparing totals
THE QUESTION BEHIND THE NUMBERS
Before comparing numbers, compare sources and definitions. Understanding the differences is the first step towards common ground.
Build a shared understanding01 / COO PERSPECTIVES
Data is the beginning of a better question. Notes on decisions, teamwork and everyday judgement.
02 / METHODS & TOOLS
Make complex data something people can discuss and use: how to set up the tools and read the numbers.
03 / FROM DATA TO ACTION
Better strategy begins with understanding people: reading audiences through data and connecting marketing to the business.
