CLOUDAD / Knowledge
Perspectives and practical methods for the questions on your mind.
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E-E-A-T stands for experience, expertise, authoritativeness and trustworthiness. Why it matters for SEO and content marketing, how to put each principle into practice, and answers to common questions,…
Read the storyThe 4C model reframes the 4Ps from the customer's point of view: customer needs, cost to customer, convenience and communication. What it means, a practical example, how to…
Read the storyA guide to Meta's 2025 Advantage+ AI tools, from end-to-end campaign solutions for sales, apps and leads to single-step automation of audiences, creative, placements, budget and destination.
Read the storyOne-Forty, a non-profit that provides education for migrant workers, needed to understand how people use its learning app. CloudAD turned its goals into GA4 events, connected deferred deep…
Read the storyCloudAD's account managers in the Client Strategy Services department describe their work as strategic partners to clients, from understanding needs and analysing data to moving projects forward.
Read the storyCloudAD's ad performance optimisation team tracks results and adjusts strategy across Google, Meta, LINE LAP, Criteo, Taboola and more. Four team members describe their work and the team…
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SAME WORD / DIFFERENT RULES
We all call it a conversionCompare definitions before comparing totals
THE QUESTION BEHIND THE NUMBERS
Before comparing numbers, compare sources and definitions. Understanding the differences is the first step towards common ground.
Build a shared understanding01 / COO PERSPECTIVES
Data is the beginning of a better question. Notes on decisions, teamwork and everyday judgement.
02 / METHODS & TOOLS
Make complex data something people can discuss and use: how to set up the tools and read the numbers.
03 / FROM DATA TO ACTION
Better strategy begins with understanding people: reading audiences through data and connecting marketing to the business.
