CLOUDAD / Knowledge
Perspectives and practical methods for the questions on your mind.
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THE LATEST FROM CLOUDAD
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CloudAD's Data Consulting Services team works across Google Analytics, BigQuery and Data Studio on MarTech implementation, GA4 health checks, cross-platform tracking and automated reporting. Three team members describe…
Read the storySearch themes let you give Performance Max campaigns topic hints so Google better understands your business. How they differ from keywords, three benefits, how to set them up,…
Read the storyThe tag and trigger logic behind Google Tag Manager, and a step-by-step walkthrough of tracking a Contact us button click as a GA4 event, from setup to preview…
Read the storyGaps in GA4 event tracking left Gamania Shopping unable to see parts of its customers’ journey. CloudAD audited the account, redesigned events and parameters, built a data layer…
Read the storyGoogle has launched new reporting for Performance Max: channel performance, a channel distribution table, diagnostics and expanded asset-level reporting, giving advertisers more transparency into how each channel performs.
Read the storyAt IAB NewFronts 2025, Meta announced six ad updates across Instagram, Facebook and Threads, including Reels trending ads, Threads video ads, Facebook Live partnership ads and new Trends…
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SAME WORD / DIFFERENT RULES
We all call it a conversionCompare definitions before comparing totals
THE QUESTION BEHIND THE NUMBERS
Before comparing numbers, compare sources and definitions. Understanding the differences is the first step towards common ground.
Build a shared understanding01 / COO PERSPECTIVES
Data is the beginning of a better question. Notes on decisions, teamwork and everyday judgement.
02 / METHODS & TOOLS
Make complex data something people can discuss and use: how to set up the tools and read the numbers.
03 / FROM DATA TO ACTION
Better strategy begins with understanding people: reading audiences through data and connecting marketing to the business.
