CLOUDAD / Knowledge
Perspectives and practical methods for the questions on your mind.
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THE LATEST FROM CLOUDAD
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An overview of Google Ads AI creative tools: automatic optimisation for different placements, AI-powered video trimming and voiceover, and generative AI asset creation and image editing in Performance…
Read the storyHow marketers can use generative AI tools such as Google Gemini as simulated interview respondents: writing effective prompts, key applications in user research, and how Monks used Gemini…
Read the storyWhy data is central to remarketing, how to segment audiences by data source and user behaviour, and examples of remarketing in e-commerce, subscription products, travel and B2B.
Read the storyAn introduction to Meta's generative AI ad features, including text generation, background and full image generation, video expansion and image animation, and why human review is still needed…
Read the storyHow to use the 5W1H framework (why, who, what, when, where and how) to understand and systematically improve ad conversion rate (CVR), from audience and landing page to…
Read the storyAn overview of LINE Official Account features for businesses, the Chat Advanced Plan launching on 4 March 2025 with longer chat history, more tags and more notes, and…
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SAME WORD / DIFFERENT RULES
We all call it a conversionCompare definitions before comparing totals
THE QUESTION BEHIND THE NUMBERS
Before comparing numbers, compare sources and definitions. Understanding the differences is the first step towards common ground.
Build a shared understanding01 / COO PERSPECTIVES
Data is the beginning of a better question. Notes on decisions, teamwork and everyday judgement.
02 / METHODS & TOOLS
Make complex data something people can discuss and use: how to set up the tools and read the numbers.
03 / FROM DATA TO ACTION
Better strategy begins with understanding people: reading audiences through data and connecting marketing to the business.
