CLOUDAD / Knowledge
Perspectives and practical methods for the questions on your mind.
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THE LATEST FROM CLOUDAD
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CloudAD received Bronze for Outstanding Data Service Company of the Year at the 2024 Marketing Communications Outstanding Contribution Awards in Taiwan, recognising its data integration services and results.
Read the storyWhat GA4 User-ID is, why it matters for cross-device tracking and accurate analysis, how to set it up step by step, and how to tell whether your business…
Read the storyPinterest has officially entered the Taiwan market. This article covers Taiwan market insights, five display ad formats to start with (max width video, standard video, standard image, carousel…
Read the storyInstead of broad age, gender and interest targeting, CloudAD used GA4 behaviour tracking and predictive audiences to find high-intent, high-potential and high-value shoppers for Carrefour Online Shopping.
Read the storyCloudAD built a real-time GA4 dashboard for CTi News with BigQuery and Data Studio, cutting data latency from 48 hours to about 30 minutes so editors could act…
Read the storyThree ways to improve Google Search ad performance in 2024: raise Ad Strength to Good or Excellent, add at least four image assets, and add your business logo…
Read the storyReturn-visit hints stay in this browser and do not sync across devices
SAME WORD / DIFFERENT RULES
We all call it a conversionCompare definitions before comparing totals
THE QUESTION BEHIND THE NUMBERS
Before comparing numbers, compare sources and definitions. Understanding the differences is the first step towards common ground.
Build a shared understanding01 / COO PERSPECTIVES
Data is the beginning of a better question. Notes on decisions, teamwork and everyday judgement.
02 / METHODS & TOOLS
Make complex data something people can discuss and use: how to set up the tools and read the numbers.
03 / FROM DATA TO ACTION
Better strategy begins with understanding people: reading audiences through data and connecting marketing to the business.
