The Threads algorithm explained: 2025 update
How the Threads algorithm works: the latest updates on Threads ads and following-based feeds, the three steps the system uses to rank content, the signals its AI uses,…
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Better questions. Clearer decisions
Perspectives and practical methods for the questions on your mind.
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THE LATEST FROM CLOUDAD
Fresh perspectives from the team
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Google Ads Power Pairing optimisation guide
Power Pairing combines Google Search ads and Performance Max to maximise results. This guide explains what it is and gives a four-step optimisation approach across the awareness, consideration,…
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Maximise year-end ad results with the YouTube diamond communication model
The YouTube diamond communication model splits campaigns into four stages (reservation, reach, view and action), each with suitable ad formats. This article explains each stage and gives practical…
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E-commerce tracking guide: using GA4 to analyse user behaviour beyond purchases
Successful e-commerce is not judged by purchases alone. This guide looks at the data GA4 records when shoppers view products, add to basket, begin checkout and register, and…
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Cloud My Business: helping ASUS manage Google Business Profiles at scale
ASUS stores across Taiwan each have a Google Business Profile that needed manual review. CloudAD’s Cloud My Business system brings reviews, profile health checks, bulk updates and competitor…
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Tracking app conversions: comparing deferred deep link platforms
The difference between deep links and deferred deep links, how to create deferred deep links now that Firebase Dynamic Links shut down on 25 August 2025, and a…
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SAME WORD / DIFFERENT RULES
We all call it a conversion- Ads
- Meets attribution rules
- GA4
- A defined event fires
- CRM
- Meets lead criteria
Compare definitions before comparing totals
THE QUESTION BEHIND THE NUMBERS
One meeting. Three versions of the truth
Before comparing numbers, compare sources and definitions. Understanding the differences is the first step towards common ground.
Build a shared understanding01 / COO PERSPECTIVES
COO perspectives
Data is the beginning of a better question. Notes on decisions, teamwork and everyday judgement.
- Decision making
- Teamwork
- Business judgement
02 / METHODS & TOOLS
Data insights
Make complex data something people can discuss and use: how to set up the tools and read the numbers.
- GA4
- Data Studio
- Measurement
03 / FROM DATA TO ACTION
Advertising insights
Better strategy begins with understanding people: reading audiences through data and connecting marketing to the business.
- Audience
- Message
- Measuring results