CloudAD, a digital marketing technology company, received Bronze for Outstanding Data Service Company of the Year at Taiwan’s 2024 Marketing Communications Outstanding Contribution Awards, in recognition of its data integration services and business results. As one of the few digital marketing technology companies in Taiwan holding several official Google certifications, CloudAD continues to help businesses build sound data operations.
Photo: Brain magazine
Data that powers smarter decisions
As a data-driven digital marketing technology company, CloudAD has built a distinctive position on the strength of its data analysis. To help brands build an ecosystem for smarter decisions, CloudAD integrates online and offline data through a range of data services.
CloudAD has supported brands through every step of digital transformation, from online to omnichannel. Online, its in-house Real-time Analytics service overcomes the 48-hour latency of GA4 so brands can follow customer behaviour as it happens. Moving to the online-to-offline (O2O) stage, bulk management of Google Business Profiles for many locations on the Cloud My Business platform helps brands connect online and offline data and manage store performance. In the omnichannel (OMO) stage, the Local Post Network connects the “Updates” placements on the Google Business Profiles of more than 6,000 convenience stores to extend brand reach. From online to offline to fully connected, CloudAD builds a seamless data ecosystem for brands.
Looking ahead, CloudAD will keep deepening its data integration services, helping brands connect online, offline and internal data sources and build a shared data language and culture.
News coverage (in Chinese): Brain magazine
