CLOUDAD / Knowledge
Perspectives and practical methods for the questions on your mind.
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THE LATEST FROM CLOUDAD
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Google Business Profile is free and shows your business in Google Search and Maps. This guide covers why it matters, how local ranking works and the profile features…
Read the storyHow GA4 records source / medium, the difference between session source / medium and First user source / medium, and how to use each to understand user journeys…
Read the storyMeta announced new ad tools at NewFronts 2024, including machine-learning creator recommendations on Instagram, image expansion for Reels, multi-destination ads on Reels and links in Instagram reminder ads.
Read the storyWhat cookies are, how first-party and third-party cookies differ, what the cookieless era means for digital marketing, and how businesses can respond by building on first-party data.
Read the storySubscriber count is a key measure of a YouTube channel. CloudAD shares ways to grow subscribers, the ABCD principles for video creative, and how a financial brand gained…
Read the storyGoogle Consent Mode lets websites keep measurement data while respecting user privacy. This guide explains what Consent Mode is, how V1 and V2 differ, who needs to enable…
Read the storyReturn-visit hints stay in this browser and do not sync across devices
SAME WORD / DIFFERENT RULES
We all call it a conversionCompare definitions before comparing totals
THE QUESTION BEHIND THE NUMBERS
Before comparing numbers, compare sources and definitions. Understanding the differences is the first step towards common ground.
Build a shared understanding01 / COO PERSPECTIVES
Data is the beginning of a better question. Notes on decisions, teamwork and everyday judgement.
02 / METHODS & TOOLS
Make complex data something people can discuss and use: how to set up the tools and read the numbers.
03 / FROM DATA TO ACTION
Better strategy begins with understanding people: reading audiences through data and connecting marketing to the business.
