CLOUDAD / Knowledge
Perspectives and practical methods for the questions on your mind.
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THE LATEST FROM CLOUDAD
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Assisted conversions are the channels that help before the final conversion. This post explains where to find assisted conversion data in GA4, how last click and data-driven attribution…
Read the storyA leading hosiery and underwear brand in Taiwan needed to stand out in a crowded market and build loyal customers. CloudAD planned strategy and tools stage by stage…
Read the storySeven settings to make after setting up GA4: turn on Google signals, set data retention to 14 months, exclude unwanted referrals, filter internal traffic, and link Google Ads,…
Read the storyKey shopping season trends from Google research, and a three-stage checklist from CloudAD covering data foundations, messaging that builds consumer confidence, and how to structure ads, budgets and…
Read the storyAn industrial cybersecurity leader redesigned its multilingual website often but had no objective way to measure the results. CloudAD applied the ACE approach, Align, Connect and Empower, on…
Read the storyExporting GA4 data to BigQuery gives you unsampled, uncompressed raw data free of thresholds, faster access and full control. This post explains eight benefits and walks through linking…
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SAME WORD / DIFFERENT RULES
We all call it a conversionCompare definitions before comparing totals
THE QUESTION BEHIND THE NUMBERS
Before comparing numbers, compare sources and definitions. Understanding the differences is the first step towards common ground.
Build a shared understanding01 / COO PERSPECTIVES
Data is the beginning of a better question. Notes on decisions, teamwork and everyday judgement.
02 / METHODS & TOOLS
Make complex data something people can discuss and use: how to set up the tools and read the numbers.
03 / FROM DATA TO ACTION
Better strategy begins with understanding people: reading audiences through data and connecting marketing to the business.
