Does your brand have these data needs? Upgrading to GA4 360
The free version of GA4 has limits that don't suit every brand. This post explains when GA4 360 makes sense, how its data limits and data retention differ…
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Better questions. Clearer decisions
Perspectives and practical methods for the questions on your mind.
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THE LATEST FROM CLOUDAD
Fresh perspectives from the team
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Mother’s Day 2023 trends and how to plan your digital marketing
Google searches related to Mother's Day have grown 33% over the past three years. CloudAD looks at search trends, new shopping patterns and a three-stage advertising strategy for…
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URBANER: splitting ad strategy by product price to maximise revenue
By splitting digital ad strategy by product price, CloudAD helped hair clipper brand URBANER grow conversion value 70% year on year and conversions 1.5 times.
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iKala and CloudAD apply three optimisation principles to win share in the cloud services market
Cloud and data systems are high-value B2B purchases with long decision cycles. CloudAD helped iKala reach the right people with the right message in the right place, lowering…
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A creative brand’s crowdfunding campaign passed NT$1 million in three days with CloudAD
Crowdfunding runs against a deadline, so early momentum decides success. CloudAD split a creative brand’s Pinkoi campaign into three stages with different goals, audiences and creative, reaching 542%…
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A securities brand used social listening and GA data to plan for peak and off-peak seasons and drive new accounts
Account openings for a securities brand swung with the market. CloudAD combined social listening and GA data to adjust media mix and budget by season, reaching 2.7 times…
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SAME WORD / DIFFERENT RULES
We all call it a conversion- Ads
- Meets attribution rules
- GA4
- A defined event fires
- CRM
- Meets lead criteria
Compare definitions before comparing totals
THE QUESTION BEHIND THE NUMBERS
One meeting. Three versions of the truth
Before comparing numbers, compare sources and definitions. Understanding the differences is the first step towards common ground.
Build a shared understanding01 / COO PERSPECTIVES
COO perspectives
Data is the beginning of a better question. Notes on decisions, teamwork and everyday judgement.
- Decision making
- Teamwork
- Business judgement
02 / METHODS & TOOLS
Data insights
Make complex data something people can discuss and use: how to set up the tools and read the numbers.
- GA4
- Data Studio
- Measurement
03 / FROM DATA TO ACTION
Advertising insights
Better strategy begins with understanding people: reading audiences through data and connecting marketing to the business.
- Audience
- Message
- Measuring results