CLOUDAD / Knowledge
Perspectives and practical methods for the questions on your mind.
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THE LATEST FROM CLOUDAD
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How Google has improved broad match keywords, and why pairing broad match with Smart Bidding helps advertisers reach more relevant searches and improve conversions.
Read the storyGA4's Enhanced measurement video engagement events record how visitors interact with YouTube videos embedded on your site. Here are the events, their parameters and a fix if no…
Read the storyHow the Facebook Conversions API works, the extra events it can track compared with Pixel, and why brands should use Conversions API and Pixel together for more accurate…
Read the storyIn 2022 Google updated data blending in Data Studio from Left Outer only to five join types. Here is what each join does and what blending requires.
Read the storySearch and online buzz trends for Taiwan's 618 shopping festival, what shoppers consider when buying, how to plan channels, and a three-phase advertising strategy with suggested budgets.
Read the storyGoogle Ads is making data-driven attribution the default model and removing its data thresholds. What DDA is, why to use it, and two ways to get results from…
Read the storyReturn-visit hints stay in this browser and do not sync across devices
SAME WORD / DIFFERENT RULES
We all call it a conversionCompare definitions before comparing totals
THE QUESTION BEHIND THE NUMBERS
Before comparing numbers, compare sources and definitions. Understanding the differences is the first step towards common ground.
Build a shared understanding01 / COO PERSPECTIVES
Data is the beginning of a better question. Notes on decisions, teamwork and everyday judgement.
02 / METHODS & TOOLS
Make complex data something people can discuss and use: how to set up the tools and read the numbers.
03 / FROM DATA TO ACTION
Better strategy begins with understanding people: reading audiences through data and connecting marketing to the business.
