CLOUDAD / Knowledge
Perspectives and practical methods for the questions on your mind.
SAVED FOR ANOTHER LOOK
Saved in this browser; not synced across devices.
THE LATEST FROM CLOUDAD
Start with the latest writing, or return to something you saved
Long sales cycles and very different products made it hard for an insurance brand to allocate budget. CloudAD used GA data to separate essential and elective insurance products…
Read the storyAfter a website redesign, dairy brand Bettermilk faced gaps in tracking and slow analysis. CloudAD built a three-stage GA4 plan, the right data, the right analysis and the…
Read the storyGA4's Segment overlap exploration shows how segments overlap and relate, and how their behaviour differs. This post covers when to use it and how to set it up,…
Read the storyGA4's Path exploration report shows user journeys as a tree graph. This post explains how it differs from Funnel exploration, when to use it, how to set up…
Read the storyHow to use the GA4 Funnel exploration report to find where customers drop off, how long each step takes and how media funnels convert, with a walkthrough of…
Read the storyHow the GA4 search box can answer metric questions, explain how to do tasks, and find reports, admin pages, Insights and account and property settings, so you can…
Read the storyReturn-visit hints stay in this browser and do not sync across devices
SAME WORD / DIFFERENT RULES
We all call it a conversionCompare definitions before comparing totals
THE QUESTION BEHIND THE NUMBERS
Before comparing numbers, compare sources and definitions. Understanding the differences is the first step towards common ground.
Build a shared understanding01 / COO PERSPECTIVES
Data is the beginning of a better question. Notes on decisions, teamwork and everyday judgement.
02 / METHODS & TOOLS
Make complex data something people can discuss and use: how to set up the tools and read the numbers.
03 / FROM DATA TO ACTION
Better strategy begins with understanding people: reading audiences through data and connecting marketing to the business.
