CLOUDAD / Knowledge
Perspectives and practical methods for the questions on your mind.
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A global technology brand from Taiwan needed campaigns that lift sales and reach new customers despite weaker audience signals. CloudAD combined first-party data, segmented creative and AI-powered campaigns,…
Read the storyFinancial products have smaller audience pools, which keeps ad costs high. CloudAD used third-party audience data, exclusions and lookalike audiences to cut O-Bank’s cost per conversion by 59%.
Read the storyWhen GA4's automatically collected, enhanced measurement and recommended events don't cover the interactions you want to track, custom events can. This step-by-step guide shows how to create them…
Read the storyEvents are the foundation of GA4. This post explains what events are, the four types of GA4 events and naming rules for custom events, and offers CloudAD's own…
Read the storyFor a well-known Taiwanese food and beverage company’s product launch, CloudAD used social listening to find the right message, then combined influencers, micro-influencers and forum word of mouth.
Read the storyImplementing GA4 for a non-profit follows different logic from ecommerce. CloudAD mapped four stages of supporter behaviour, discovering the organisation, sharing its values, donating and staying loyal, to…
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SAME WORD / DIFFERENT RULES
We all call it a conversionCompare definitions before comparing totals
THE QUESTION BEHIND THE NUMBERS
Before comparing numbers, compare sources and definitions. Understanding the differences is the first step towards common ground.
Build a shared understanding01 / COO PERSPECTIVES
Data is the beginning of a better question. Notes on decisions, teamwork and everyday judgement.
02 / METHODS & TOOLS
Make complex data something people can discuss and use: how to set up the tools and read the numbers.
03 / FROM DATA TO ACTION
Better strategy begins with understanding people: reading audiences through data and connecting marketing to the business.
