Pinterest in Taiwan: market insights
Pinterest, a leading global visual discovery platform, has recently officially entered the Taiwan market, bringing new marketing opportunities for brands. With more than 450 million active users worldwide, Pinterest shows great potential in Taiwan thanks to its distinctive visual search and creative sharing features.
Taiwanese users particularly favour lifestyle content such as beauty, fashion and home design, and show high engagement and purchase intent. Users do not just browse for inspiration. They also want to discover lifestyle ideas they can put into practice, which creates an excellent opportunity for brands to turn inspiration into purchases.
A range of ad formats for a well-rounded marketing strategy
Pinterest offers a wide range of ad formats. CloudAD recommends planning your strategy around exposure and traffic, so this new media channel can help your brand reach new audiences. Here are several display ad formats that are good choices for a first campaign:
1. Max width video
- How it appears: video is shown at maximum width on mobile devices, capturing attention and strengthening brand recall.
- When to use it: max width video is an excellent way to tell a brand story or show company culture. It can be used to explain how a complex product works in detail, or to fully present what makes a new technology or innovative product special.
2. Standard video
- How it appears: the video appears as a Pin, Pinterest’s own bookmark format, alongside organic content in users’ recommendations.
- When to use it: standard video is an effective way to communicate product selling points quickly. It can show key product features, share user experiences, promote time-limited offers or deliver eye-catching fun clips, giving busy users concise, relevant product information.
3. Standard image
- How it appears: the image appears as a Pin, Pinterest’s own bookmark format, alongside organic content in users’ recommendations.
- When to use it: with its simple single-image presentation, the standard image ad is ideal for promoting a single best-selling product, showing close-ups of hero products, presenting products in a minimalist style or delivering promotional messages quickly. It captures attention instantly and communicates the brand’s core message.
4. Carousel
- How it appears: several product images are shown in sequence, letting the brand show more content in limited space and increasing information density and visual appeal. Up to 5 image cards can be shown.
- When to use it: carousel ads are a versatile tool for showing a variety of content. They can be used for seasonal product showcases on e-commerce platforms, itinerary introductions in travel, or room design ideas for furniture brands, giving users a rich and connected product experience.
5. Collections
- How it appears: one main image is shown with 3 secondary images. When the ad is clicked, the product catalogue expands and can hold up to 24 images.
- When to use it: collections ads are particularly suited to showcasing a new brand’s full product range, promoting holiday-themed products, bringing together products from cross-brand collaborations, and recommending product bundles for specific lifestyle situations.
CloudAD Q&A
Q1: My target market is overseas. Can I still run ads?
A: Yes. Pinterest users are spread around the world, and ad delivery covers those regions.
Q2: What is the bidding situation in the Taiwan market now?
A: The good news is that competition for bids in Taiwan is not yet intense, so delivery is very cost-effective. For exactly how affordable it is, contact us and we will walk you through it.
Q3: I can also run ads through GDN or DV360. Why use Pinterest Ads?
A: In our tests so far, Pinterest ads get very high visibility at lower bids. Running ads through Pinterest Ads also means larger creative sizes and the option of Pinterest’s native formats, improving the overall ad experience.
Conclusion
Pinterest ads open a new visual marketing channel for Taiwanese brands. By using its various ad formats flexibly, brands can build a complete user journey from inspiration to purchase. In a visually led digital era, Pinterest gives brands a valuable platform to reach high-quality target audiences, and it is worth planning for early to get ahead in the market.
