Threads ads in 2025: placements, creative specs and setup guide
Meta announced that Threads ads would launch for all ad accounts on 19 May 2025. This guide covers how Threads ads appear, the objectives available, image and copy…
Read the storyCLOUDAD / Knowledge
Better questions. Clearer decisions
Perspectives and practical methods for the questions on your mind.
SAVED FOR ANOTHER LOOK
Saved in this browser; not synced across devices.
THE LATEST FROM CLOUDAD
Fresh perspectives from the team
Start with the latest writing, or return to something you saved
Facebook and Instagram Reels ads in 2025: setup, creative and performance
Why Reels ads matter on Facebook and Instagram, how to select Reels placements in Meta Ads Manager, and Meta's four creative recommendations for improving Reels ad performance, with…
Read the story
The marketing 4Ps explained: how to build a logical, data-driven strategy
What the marketing 4Ps (product, price, place, promotion) are, how each one looks from the business and customer side, and how to use them to build a data-driven…
Read the story
LinkedIn company page benchmarks 2025: impressions and engagement explained
Based on Socialinsider's 2025 LinkedIn Benchmarks report: average engagement and impressions for company page posts by format and follower count, annual follower growth rates, and content strategy suggestions…
Read the story
What keeps CloudAD busy? The Integrated Marketing Planning department
CloudAD's Integrated Marketing Planning department works on pitches, media planning and market research for clients. Two team members describe their work, the freedom and ownership they have, and…
Read the story
Google Demand Gen in 2025: new features and advantages explained
In 2025 Google is upgrading Video Action Campaigns (VAC) to Demand Gen. This article explains what Demand Gen is, how it differs from VAC, and three ways to…
Read the storyReturn-visit hints stay in this browser and do not sync across devices
SAME WORD / DIFFERENT RULES
We all call it a conversion- Ads
- Meets attribution rules
- GA4
- A defined event fires
- CRM
- Meets lead criteria
Compare definitions before comparing totals
THE QUESTION BEHIND THE NUMBERS
One meeting. Three versions of the truth
Before comparing numbers, compare sources and definitions. Understanding the differences is the first step towards common ground.
Build a shared understanding01 / COO PERSPECTIVES
COO perspectives
Data is the beginning of a better question. Notes on decisions, teamwork and everyday judgement.
- Decision making
- Teamwork
- Business judgement
02 / METHODS & TOOLS
Data insights
Make complex data something people can discuss and use: how to set up the tools and read the numbers.
- GA4
- Data Studio
- Measurement
03 / FROM DATA TO ACTION
Advertising insights
Better strategy begins with understanding people: reading audiences through data and connecting marketing to the business.
- Audience
- Message
- Measuring results