What keeps us busy: Data Consulting Services
This is a place where Google Analytics, BigQuery and Data Studio are open at the same time,
along with Notion, Gantt charts and a whole toolkit of data tools.
We don’t just analyse data; we are good at telling stories with it.
This is the Data Consulting Services department: SQL in one hand, slides in the other, with insight models and project timelines running in our heads.
What we handle here is not cold reports but growth solutions full of logic, strategy and creativity.
Sometimes we are data detectives, tracing the key to swings in sales from unusual conversion rates;
sometimes we are technical translators, turning APIs, tracking code and platform reports into language clients understand;
often we are the bridge between departments, helping clients coordinate needs and progress internally and externally;
and we are project planners, moving every milestone forward steadily from kick-off to delivery, so collaboration feels tangible and results are measurable.
Our projects range from MarTech system implementation, GA4 health checks and cross-platform tracking architecture to building automated reports.
Every day we develop our skills across different industries and challenges, breaking down problems and bringing solutions together.
We believe one thing:
a good data consultant needs not only analytical skills, but also the patience to understand people and the energy to get things done.
We build on the client’s goals, think with them and work alongside them,
so that data is not just a source of KPIs but a superpower for decision-making.
From the team
Senior Data Director – Yiting
It’s not only the data that draws me in
I love data, but what really keeps me engaged is the freedom and flexibility this team has. As a manager, I care not only about results but also about whether each team member can really take part in decisions and take the lead. We don’t emphasise rigid processes; we encourage everyone to put forward ideas, build tools and improve methods. This is not just about efficiency; it is at the heart of our team culture. I have always believed that when people move forward because they believe in the goal, rather than because they were assigned a task, the work gets done properly and lasts.
Backing each other up
We discuss things together, try and fail together, and step in to support each other when someone is busy. This is not just a division of responsibilities; it is trust and understanding. When every member of the team is willing to go the extra step, the whole team can go further.
Personal growth makes the team stronger
In this environment, I have learnt that one person’s growth can move the whole team forward. When everyone is developing, the combined strength makes CloudAD’s Data Consulting Services department stronger and stronger. Seeing the team progress step by step also gives me a deep sense of achievement and purpose in this role.
Data Consultant – Jessica
A lean team with a lot of energy
CloudAD’s team is young, and whether in advertising or data analysis, we have very professional people. Even better, everyone is happy to share and holds nothing back. Sometimes a small tip or AI tool a colleague mentions in passing saves me a lot of time.
I really like this atmosphere. Everyone is willing to share and help each other, so even when you hit a tough problem, you are never stuck on your own. Maybe because we are close in age and there is no distance in how we communicate, working across departments is smooth too. From marketing strategy and advertising to data analysis, we are like teammates fighting side by side towards a common goal.
Flexibility, freedom and work–life balance
What stands out most for me at CloudAD is freedom and flexibility. Everyone trusts each other’s expertise and project management skills, so we can carry out tasks in our own way and have plenty of room to make our mark. Whenever we have an idea, we can raise it with the team at any time.
Another thing I like is that the company works from home every Friday, so I can arrange my time more flexibly. After work, people don’t disturb each other, so I can rest properly and be ready for the next day’s challenges. This rhythm helps me stay steady and give my all to every project.
Not just a data analyst, but a problem solver
Many people think a data analyst’s day consists of pulling lots of data, turning it into visual reports, and finding insights in the charts. But at CloudAD, we are more like problem solvers.
When a client comes to us with a request, we help clarify what problem they really want to solve and give recommendations that fit their needs as closely as possible. When the ad optimisers are tied up with weekly reports every week and spend a lot of time pulling numbers, we design automated processes to fulfil their wish list, so they can spend their time on more valuable work. When a data colleague runs into difficulties on a project, we raise it at the department’s daily morning meeting and brainstorm solutions together.
As a data analyst, I keep learning and growing every day through the process of finding problems and solving them. I also often think about how to make the team’s work run more smoothly. I like to start with small things, such as improving processes or organising notes in Notion to share with everyone. Whenever I solve a problem, or see colleagues become more efficient because of something small I did, I feel a real sense of achievement.
Data Consultant – Huahua (花花)
From the beginner’s village to the real stage
It has been almost six months since I joined the company. As a data analyst who came from a different career, this period has been full of challenges and rewards. From finding my way around data sources and understanding the business logic at first, to gradually taking part in small analysis projects, I have gone from the “beginner’s village” to the real stage and slowly built my own rhythm and confidence.
A friendly, well-organised start for newcomers
What impressed me most was how accepting and supportive our department is of new people. On my first day I received a complete “beginner’s village starter kit” that helped me learn the core tools and processes quickly from scratch. It not only lowered the learning curve but also let me fit into the team and start contributing in a short time.
Daily alignment fuels fast growth
The daily stand-up every morning has become an accelerator for my learning. Through what the team shares, I learn how to break down and solve problems, and I often pick up industry trends and practical techniques. All of this adds up and helps me mature.
Looking back and looking ahead
Six months ago, I doubted whether I could do this job. Now, although I am still learning, I can complete some analysis projects on my own and I am growing in confidence. In future, I hope to go deeper into advanced areas such as data science and predictive modelling, and I look forward to playing a more important role in the team and contributing more value.
Quotes translated from Chinese.
Conclusion
What really matters is not just finding the answer, but staying flexible, adjusting strategy and breaking through together as a team when faced with different backgrounds and constraints.
Every collaboration and every clash of ideas is a chance to advance our expertise and build our skills.
This is a team that listens, is not afraid to ask questions, and covers for each other.
Together, we work with data and help clients unlock its real value.
