CLOUDAD / Knowledge
Perspectives and practical methods for the questions on your mind.
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Before the end of 2025, Google added two major GA4 features: cross-channel budgeting, with a projections report and scenario planner, and the Gemini-powered Analytics Advisor. What each does,…
Read the storyWhen AI bidding underperforms, the data it is fed is usually the problem. What sampling does and does not affect, how GA360, BigQuery streaming and server-side tagging help,…
Read the storyTwo client cases show how GA4's Reporting identity setting affects data accuracy: one where a static User-ID undercounted purchases, and one where segment data didn't appear after a…
Read the storyGA4's Reporting identity setting decides how users are identified and stitched together across devices and sessions. An explanation of User-ID and device ID, and the three options: Blended,…
Read the storyWhat (not set) means in GA4 reports, how it affects marketing decisions, the common causes across traffic source, page and custom dimension reports, and three steps to reduce…
Read the storyHow AI traffic appears in GA4, how to separate AI assistant referrals with a custom channel group, and how to capture the text Google AI Overview cites using…
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SAME WORD / DIFFERENT RULES
We all call it a conversionCompare definitions before comparing totals
THE QUESTION BEHIND THE NUMBERS
Before comparing numbers, compare sources and definitions. Understanding the differences is the first step towards common ground.
Build a shared understanding01 / COO PERSPECTIVES
Data is the beginning of a better question. Notes on decisions, teamwork and everyday judgement.
02 / METHODS & TOOLS
Make complex data something people can discuss and use: how to set up the tools and read the numbers.
03 / FROM DATA TO ACTION
Better strategy begins with understanding people: reading audiences through data and connecting marketing to the business.
