The Threads algorithm explained: 2025 update
How the Threads algorithm works: the latest updates on Threads ads and following-based feeds, the three steps the system uses to rank content, the signals its AI uses,…
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Google Ads Power Pairing optimisation guide
Power Pairing combines Google Search ads and Performance Max to maximise results. This guide explains what it is and gives a four-step optimisation approach across the awareness, consideration,…
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Maximise year-end ad results with the YouTube diamond communication model
The YouTube diamond communication model splits campaigns into four stages (reservation, reach, view and action), each with suitable ad formats. This article explains each stage and gives practical…
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Cloud My Business: helping ASUS manage Google Business Profiles at scale
ASUS stores across Taiwan each have a Google Business Profile that needed manual review. CloudAD’s Cloud My Business system brings reviews, profile health checks, bulk updates and competitor…
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Meta financial services verification guide 2024: complete it yourself
From 1 August 2024, Meta requires ads promoting financial products and services to users in Taiwan to meet its Taiwan financial services authorisation requirements. This guide explains why,…
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Google Marketing Live 2024 preview (part 1)
Highlights from Google Marketing Live, held on 21 May 2024, grouped by ad product: new Performance Max, Search ads and Demand Gen features announced by Google.
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Four keys to digital transformation: leading a transportation brand’s data overhaul
A leading transportation brand in Taiwan had many booking channels, apps and websites, and could not turn its data into marketing decisions. CloudAD built the foundation on four…
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Google Business Profile: an essential digital marketing tool for physical stores
Google Business Profile is free and shows your business in Google Search and Maps. This guide covers why it matters, how local ranking works and the profile features…
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Meta’s AI ad tool updates at NewFronts 2024
Meta announced new ad tools at NewFronts 2024, including machine-learning creator recommendations on Instagram, image expansion for Reels, multi-destination ads on Reels and links in Instagram reminder ads.
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