THE VOICE BEHIND THE PERSPECTIVE
PUBLISHED PERSPECTIVES
One-Forty, a non-profit that provides education for migrant workers, needed to understand how people use its learning app. CloudAD turned its goals into GA4 events, connected deferred deep…
Read the storySearch themes let you give Performance Max campaigns topic hints so Google better understands your business. How they differ from keywords, three benefits, how to set them up,…
Read the storyGaps in GA4 event tracking left Gamania Shopping unable to see parts of its customers’ journey. CloudAD audited the account, redesigned events and parameters, built a data layer…
Read the storyGoogle has launched new reporting for Performance Max: channel performance, a channel distribution table, diagnostics and expanded asset-level reporting, giving advertisers more transparency into how each channel performs.
Read the storyAt IAB NewFronts 2025, Meta announced six ad updates across Instagram, Facebook and Threads, including Reels trending ads, Threads video ads, Facebook Live partnership ads and new Trends…
Read the storyMeta announced that Threads ads would launch for all ad accounts on 19 May 2025. This guide covers how Threads ads appear, the objectives available, image and copy…
Read the storyWhy Reels ads matter on Facebook and Instagram, how to select Reels placements in Meta Ads Manager, and Meta's four creative recommendations for improving Reels ad performance, with…
Read the storyWhat the marketing 4Ps (product, price, place, promotion) are, how each one looks from the business and customer side, and how to use them to build a data-driven…
Read the storyBased on Socialinsider's 2025 LinkedIn Benchmarks report: average engagement and impressions for company page posts by format and follower count, annual follower growth rates, and content strategy suggestions…
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