Why a LINE Official Account matters for sales and customer loyalty
An overview of LINE Official Account features for businesses, the Chat Advanced Plan launching on 4 March 2025 with longer chat history, more tags and more notes, and…
Read the storyCLOUDAD / LIBRARY
Perspectives and practice
CloudAD wins Bronze for Outstanding Data Service Company of the Year at Taiwan’s 2024 Marketing Communications Outstanding Contribution Awards
CloudAD received Bronze for Outstanding Data Service Company of the Year at the 2024 Marketing Communications Outstanding Contribution Awards in Taiwan, recognising its data integration services and results.
Read the story
GA4 User-ID guide: better user tracking and data analysis
What GA4 User-ID is, why it matters for cross-device tracking and accurate analysis, how to set it up step by step, and how to tell whether your business…
Read the story
How to run Pinterest ads in Taiwan: 2025 update
Pinterest has officially entered the Taiwan market. This article covers Taiwan market insights, five display ad formats to start with (max width video, standard video, standard image, carousel…
Read the story
How Carrefour Online Shopping used GA4 audience segmentation to find new growth
Instead of broad age, gender and interest targeting, CloudAD used GA4 behaviour tracking and predictive audiences to find high-intent, high-potential and high-value shoppers for Carrefour Online Shopping.
Read the story
How CloudAD helped CTi News build a real-time GA4 content strategy
CloudAD built a real-time GA4 dashboard for CTi News with BigQuery and Data Studio, cutting data latency from 48 hours to about 30 minutes so editors could act…
Read the story
Google Search ad creative best practices for 2024
Three ways to improve Google Search ad performance in 2024: raise Ad Strength to Good or Excellent, add at least four image assets, and add your business logo…
Read the story
The Threads algorithm explained: 2025 update
How the Threads algorithm works: the latest updates on Threads ads and following-based feeds, the three steps the system uses to rank content, the signals its AI uses,…
Read the story
Google Ads Power Pairing optimisation guide
Power Pairing combines Google Search ads and Performance Max to maximise results. This guide explains what it is and gives a four-step optimisation approach across the awareness, consideration,…
Read the story