Google Display Network basics, part 1: what are GDN ads?
An introduction to Google Display Network (GDN) ads: what they are, how they are charged (CPC or CPM, both set by auction) and how to decide whether they…
Read the storyCLOUDAD / LIBRARY
Perspectives and practice
Google Search Network: keyword ads explained
What Google keyword (search) ads are, where they appear on the results page (up to 7 paid ads), why use Google search ads and their three main features.
Read the story
Google Tag Manager basic setup
An introduction to Google Tag Manager (GTM): how it lets marketers manage website tags in one place, its components (account, container, tag, trigger) and how to set up…
Read the story
Deploying basic Google Analytics tracking with Google Tag Manager
A step-by-step guide to setting up Google Analytics 4 page view tracking through Google Tag Manager, from creating a variable and trigger to configuring the Google tag and…
Read the story