CLOUDAD / LIBRARY
What the marketing 4Ps (product, price, place, promotion) are, how each one looks from the business and customer side, and how to use them to build a data-driven…
Read the storyBased on Socialinsider's 2025 LinkedIn Benchmarks report: average engagement and impressions for company page posts by format and follower count, annual follower growth rates, and content strategy suggestions…
Read the storyCloudAD's Integrated Marketing Planning department works on pitches, media planning and market research for clients. Two team members describe their work, the freedom and ownership they have, and…
Read the storyIn 2025 Google is upgrading Video Action Campaigns (VAC) to Demand Gen. This article explains what Demand Gen is, how it differs from VAC, and three ways to…
Read the storyAn overview of Google Ads AI creative tools: automatic optimisation for different placements, AI-powered video trimming and voiceover, and generative AI asset creation and image editing in Performance…
Read the storyHow marketers can use generative AI tools such as Google Gemini as simulated interview respondents: writing effective prompts, key applications in user research, and how Monks used Gemini…
Read the storyWhy data is central to remarketing, how to segment audiences by data source and user behaviour, and examples of remarketing in e-commerce, subscription products, travel and B2B.
Read the storyAn introduction to Meta's generative AI ad features, including text generation, background and full image generation, video expansion and image animation, and why human review is still needed…
Read the storyHow to use the 5W1H framework (why, who, what, when, where and how) to understand and systematically improve ad conversion rate (CVR), from audience and landing page to…
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