CLOUDAD / LIBRARY
CloudAD's ad performance optimisation team tracks results and adjusts strategy across Google, Meta, LINE LAP, Criteo, Taboola and more. Four team members describe their work and the team…
Read the storyCloudAD's Data Consulting Services team works across Google Analytics, BigQuery and Data Studio on MarTech implementation, GA4 health checks, cross-platform tracking and automated reporting. Three team members describe…
Read the storySearch themes let you give Performance Max campaigns topic hints so Google better understands your business. How they differ from keywords, three benefits, how to set them up,…
Read the storyThe tag and trigger logic behind Google Tag Manager, and a step-by-step walkthrough of tracking a Contact us button click as a GA4 event, from setup to preview…
Read the storyGaps in GA4 event tracking left Gamania Shopping unable to see parts of its customers’ journey. CloudAD audited the account, redesigned events and parameters, built a data layer…
Read the storyGoogle has launched new reporting for Performance Max: channel performance, a channel distribution table, diagnostics and expanded asset-level reporting, giving advertisers more transparency into how each channel performs.
Read the storyAt IAB NewFronts 2025, Meta announced six ad updates across Instagram, Facebook and Threads, including Reels trending ads, Threads video ads, Facebook Live partnership ads and new Trends…
Read the storyMeta announced that Threads ads would launch for all ad accounts on 19 May 2025. This guide covers how Threads ads appear, the objectives available, image and copy…
Read the storyWhy Reels ads matter on Facebook and Instagram, how to select Reels placements in Meta Ads Manager, and Meta's four creative recommendations for improving Reels ad performance, with…
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