Using the GA4 search box to find data and insights faster
How the GA4 search box can answer metric questions, explain how to do tasks, and find reports, admin pages, Insights and account and property settings, so you can…
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Perspectives and practice
Using broad match correctly to unlock more opportunities for your brand
How Google has improved broad match keywords, and why pairing broad match with Smart Bidding helps advertisers reach more relevant searches and improve conversions.
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How to track engagement with embedded YouTube videos in GA4
GA4's Enhanced measurement video engagement events record how visitors interact with YouTube videos embedded on your site. Here are the events, their parameters and a fix if no…
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Facebook Conversions API: capturing the data Pixel misses
How the Facebook Conversions API works, the extra events it can track compared with Pixel, and why brands should use Conversions API and Pixel together for more accurate…
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Data Studio update brings more flexible data blending
In 2022 Google updated data blending in Data Studio from Left Outer only to five join types. Here is what each join does and what blending requires.
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618 shopping festival market insights and a three-phase ad strategy
Search and online buzz trends for Taiwan's 618 shopping festival, what shoppers consider when buying, how to plan channels, and a three-phase advertising strategy with suggested budgets.
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Data-driven attribution (DDA) in Google Ads
Google Ads is making data-driven attribution the default model and removing its data thresholds. What DDA is, why to use it, and two ways to get results from…
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Using Google Keyword Planner for market analysis
Google Ads Keyword Planner is a free tool that can do more than suggest keywords. Three rules for using it for market analysis: choosing keywords, planning timing and…
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ETMall uses iKala CDP AI prediction to build new and returning customer strategies and lift conversions
As new customers stalled after joining as members, CloudAD combined iKala CDP audience segmentation and AI value prediction with segmented ads, lifting new customer conversion rate 19 times…
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