URBANER: splitting ad strategy by product price to maximise revenue
By splitting digital ad strategy by product price, CloudAD helped hair clipper brand URBANER grow conversion value 70% year on year and conversions 1.5 times.
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Perspectives and practice
iKala and CloudAD apply three optimisation principles to win share in the cloud services market
Cloud and data systems are high-value B2B purchases with long decision cycles. CloudAD helped iKala reach the right people with the right message in the right place, lowering…
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A creative brand’s crowdfunding campaign passed NT$1 million in three days with CloudAD
Crowdfunding runs against a deadline, so early momentum decides success. CloudAD split a creative brand’s Pinkoi campaign into three stages with different goals, audiences and creative, reaching 542%…
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A securities brand used social listening and GA data to plan for peak and off-peak seasons and drive new accounts
Account openings for a securities brand swung with the market. CloudAD combined social listening and GA data to adjust media mix and budget by season, reaching 2.7 times…
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An insurance brand used GA data insight to build marketing strategies for multiple products
Long sales cycles and very different products made it hard for an insurance brand to allocate budget. CloudAD used GA data to separate essential and elective insurance products…
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A tailored GA4 implementation plan that puts data to work for Bettermilk
After a website redesign, dairy brand Bettermilk faced gaps in tracking and slow analysis. CloudAD built a three-stage GA4 plan, the right data, the right analysis and the…
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Using GA4 Segment overlap to find your most valuable audiences
GA4's Segment overlap exploration shows how segments overlap and relate, and how their behaviour differs. This post covers when to use it and how to set it up,…
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GA4 Path exploration: seeing the full journey of user behaviour
GA4's Path exploration report shows user journeys as a tree graph. This post explains how it differs from Funnel exploration, when to use it, how to set up…
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GA4 Funnel exploration: see where users drop off and how your media performs
How to use the GA4 Funnel exploration report to find where customers drop off, how long each step takes and how media funnels convert, with a walkthrough of…
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