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Three trends in online shopping behaviour, how Google Shopping ads reach potential customers across Search, the Display Network, YouTube and Gmail, and how to set up Merchant Center…
Read the storyWhy to use Google Shopping ads, where they can appear, their six main advantages, the four steps to set them up and the 10 retailer requirements under Google's…
Read the storyAn introduction to four common YouTube video ad formats (TrueView in-stream, bumper ads, outstream and discovery ads), their features and how each is charged.
Read the storyUsing the printed store flyers that fill Taiwanese letterboxes as a starting point, this post explains what Google Shopping ads are and how they serve both advertisers and…
Read the storyBefore reviewing Google Display Network results, confirm your campaign goal. This post walks through the Google Ads report areas and the basic GDN metrics: clicks, impressions, CTR, unique…
Read the storyHow Google decides which search ads to show and in what order: the three elements of Ad Rank (maximum CPC bid, Quality Score and ad extensions) and the…
Read the storyThree steps, drawn from work with a leading Taiwanese hair transplant brand, for using YouTube video ads to drive conversions: a full data funnel, small-budget tests before peak…
Read the storyAn introduction to Google Display Network (GDN) ads: what they are, how they are charged (CPC or CPM, both set by auction) and how to decide whether they…
Read the storyWhat Google keyword (search) ads are, where they appear on the results page (up to 7 paid ads), why use Google search ads and their three main features.
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