THE VOICE BEHIND THE PERSPECTIVE
PUBLISHED PERSPECTIVES
CloudAD's account managers in the Client Strategy Services department describe their work as strategic partners to clients, from understanding needs and analysing data to moving projects forward.
Read the storyCloudAD's ad performance optimisation team tracks results and adjusts strategy across Google, Meta, LINE LAP, Criteo, Taboola and more. Four team members describe their work and the team…
Read the storyCloudAD's Data Consulting Services team works across Google Analytics, BigQuery and Data Studio on MarTech implementation, GA4 health checks, cross-platform tracking and automated reporting. Three team members describe…
Read the storyHow to use the 5W1H framework (why, who, what, when, where and how) to understand and systematically improve ad conversion rate (CVR), from audience and landing page to…
Read the storySuccessful e-commerce is not judged by purchases alone. This guide looks at the data GA4 records when shoppers view products, add to basket, begin checkout and register, and…
Read the storyUA and GA4 are different data platforms, so their numbers should not be compared as absolute values. This post covers what to watch for when using historical UA…
Read the storyAssisted conversions are the channels that help before the final conversion. This post explains where to find assisted conversion data in GA4, how last click and data-driven attribution…
Read the storyThe free version of GA4 has limits that don't suit every brand. This post explains when GA4 360 makes sense, how its data limits and data retention differ…
Read the storyCloud and data systems are high-value B2B purchases with long decision cycles. CloudAD helped iKala reach the right people with the right message in the right place, lowering…
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