THE VOICE BEHIND THE PERSPECTIVE
PUBLISHED PERSPECTIVES
Crowdfunding runs against a deadline, so early momentum decides success. CloudAD split a creative brand’s Pinkoi campaign into three stages with different goals, audiences and creative, reaching 542%…
Read the storyAccount openings for a securities brand swung with the market. CloudAD combined social listening and GA data to adjust media mix and budget by season, reaching 2.7 times…
Read the storyLong sales cycles and very different products made it hard for an insurance brand to allocate budget. CloudAD used GA data to separate essential and elective insurance products…
Read the storyAfter a website redesign, dairy brand Bettermilk faced gaps in tracking and slow analysis. CloudAD built a three-stage GA4 plan, the right data, the right analysis and the…
Read the storyGA4's Segment overlap exploration shows how segments overlap and relate, and how their behaviour differs. This post covers when to use it and how to set it up,…
Read the storyGA4's Path exploration report shows user journeys as a tree graph. This post explains how it differs from Funnel exploration, when to use it, how to set up…
Read the storyHow to use the GA4 Funnel exploration report to find where customers drop off, how long each step takes and how media funnels convert, with a walkthrough of…
Read the storyHow the GA4 search box can answer metric questions, explain how to do tasks, and find reports, admin pages, Insights and account and property settings, so you can…
Read the storyHow Google has improved broad match keywords, and why pairing broad match with Smart Bidding helps advertisers reach more relevant searches and improve conversions.
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