THE VOICE BEHIND THE PERSPECTIVE
PUBLISHED PERSPECTIVES
GA4's Enhanced measurement video engagement events record how visitors interact with YouTube videos embedded on your site. Here are the events, their parameters and a fix if no…
Read the storyHow the Facebook Conversions API works, the extra events it can track compared with Pixel, and why brands should use Conversions API and Pixel together for more accurate…
Read the storyIn 2022 Google updated data blending in Data Studio from Left Outer only to five join types. Here is what each join does and what blending requires.
Read the storySearch and online buzz trends for Taiwan's 618 shopping festival, what shoppers consider when buying, how to plan channels, and a three-phase advertising strategy with suggested budgets.
Read the storyGoogle Ads is making data-driven attribution the default model and removing its data thresholds. What DDA is, why to use it, and two ways to get results from…
Read the storyGoogle Ads Keyword Planner is a free tool that can do more than suggest keywords. Three rules for using it for market analysis: choosing keywords, planning timing and…
Read the storyAs new customers stalled after joining as members, CloudAD combined iKala CDP audience segmentation and AI value prediction with segmented ads, lifting new customer conversion rate 19 times…
Read the storyWith data split across website and app, udn shopping could not see the full customer journey. CloudAD implemented GA4 for cross-platform tracking and funnel analysis, growing new converting…
Read the storyWhat share of voice (SOV) is, how to apply Google's 3-5-8 rule to keyword and audience targeting (80%, 50% and 30% SOV targets), and three ways to raise…
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