CLOUDAD / LIBRARY
A beginner's tutorial on building a first Data Studio dashboard in three steps, plus three example uses: GA4 analysis, Google Ads performance and data from Google Sheets.
Read the storyHow GA4 records source / medium, the difference between session source / medium and First user source / medium, and how to use each to understand user journeys…
Read the storyWhat cookies are, how first-party and third-party cookies differ, what the cookieless era means for digital marketing, and how businesses can respond by building on first-party data.
Read the storyGoogle Consent Mode lets websites keep measurement data while respecting user privacy. This guide explains what Consent Mode is, how V1 and V2 differ, who needs to enable…
Read the storyUA and GA4 are different data platforms, so their numbers should not be compared as absolute values. This post covers what to watch for when using historical UA…
Read the storyStrict personal data rules meant an insurance brand could not link member data with digital behaviour. CloudAD built a de-identified point, line and plane data model in GA4…
Read the storyGA4 Enhanced measurement gives you a starting point for analysing website interaction: scrolls, outbound clicks, site search, video engagement, file downloads and form interactions. This guide explains how…
Read the storyThe free version of GA4 has limits that don't suit every brand. This post explains when GA4 360 makes sense, how its data limits and data retention differ…
Read the storyGA4's Segment overlap exploration shows how segments overlap and relate, and how their behaviour differs. This post covers when to use it and how to set it up,…
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