GA4 User-ID guide: better user tracking and data analysis
What GA4 User-ID is, why it matters for cross-device tracking and accurate analysis, how to set it up step by step, and how to tell whether your business…
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Category: Data skills
Four steps to find value in your data: data analysis basics for digital marketers
A simple four-step process for digital marketers: set goals and metrics, collect and analyse data, find insights, and act on them to improve campaign performance.
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Getting started with Data Studio dashboards: a tool for telling stories with data
A beginner's tutorial on building a first Data Studio dashboard in three steps, plus three example uses: GA4 analysis, Google Ads performance and data from Google Sheets.
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Using GA4 session and first user source / medium to understand the user journey and optimise marketing
How GA4 records source / medium, the difference between session source / medium and First user source / medium, and how to use each to understand user journeys…
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Third-party cookies are going away: what challenges will digital marketing face?
What cookies are, how first-party and third-party cookies differ, what the cookieless era means for digital marketing, and how businesses can respond by building on first-party data.
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The cookieless era is here: is your data collection compliant? Google Consent Mode explained
Google Consent Mode lets websites keep measurement data while respecting user privacy. This guide explains what Consent Mode is, how V1 and V2 differ, who needs to enable…
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Using UA and GA4 data together for marketing strategy
UA and GA4 are different data platforms, so their numbers should not be compared as absolute values. This post covers what to watch for when using historical UA…
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First-party data for financial services: how CloudAD helped an insurance brand build a data culture
Strict personal data rules meant an insurance brand could not link member data with digital behaviour. CloudAD built a de-identified point, line and plane data model in GA4…
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Did users finish the article? What are they searching for on your site? Measuring website interaction with GA4 Enhanced measurement
GA4 Enhanced measurement gives you a starting point for analysing website interaction: scrolls, outbound clicks, site search, video engagement, file downloads and form interactions. This guide explains how…
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