GA4 Path exploration: seeing the full journey of user behaviour
GA4's Path exploration report shows user journeys as a tree graph. This post explains how it differs from Funnel exploration, when to use it, how to set up…
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Category: Data skills
Using the GA4 search box to find data and insights faster
How the GA4 search box can answer metric questions, explain how to do tasks, and find reports, admin pages, Insights and account and property settings, so you can…
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Data Studio update brings more flexible data blending
In 2022 Google updated data blending in Data Studio from Left Outer only to five join types. Here is what each join does and what blending requires.
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In the data era, YouTube can drive conversions, not just build brands
Three steps, drawn from work with a leading Taiwanese hair transplant brand, for using YouTube video ads to drive conversions: a full data funnel, small-budget tests before peak…
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