CLOUDAD / LIBRARY
Two client cases show how GA4's Reporting identity setting affects data accuracy: one where a static User-ID undercounted purchases, and one where segment data didn't appear after a…
Read the storyGA4's Reporting identity setting decides how users are identified and stitched together across devices and sessions. An explanation of User-ID and device ID, and the three options: Blended,…
Read the storyWhat (not set) means in GA4 reports, how it affects marketing decisions, the common causes across traffic source, page and custom dimension reports, and three steps to reduce…
Read the storyHow AI traffic appears in GA4, how to separate AI assistant referrals with a custom channel group, and how to capture the text Google AI Overview cites using…
Read the storyWhy more AI tools and reports have not produced clearer business value, the trap of platform-level optimisation, and CloudAD's three pillars and new KPIs for AI-driven marketing decisions.
Read the storyHow GA4 decides where traffic comes from, the most common UTM mistakes, and how CloudAD's UTM smart tag builder standardises parameters with AI assistance to avoid human error.
Read the storyThe tag and trigger logic behind Google Tag Manager, and a step-by-step walkthrough of tracking a Contact us button click as a GA4 event, from setup to preview…
Read the storyWhat GA4 User-ID is, why it matters for cross-device tracking and accurate analysis, how to set it up step by step, and how to tell whether your business…
Read the storyA simple four-step process for digital marketers: set goals and metrics, collect and analyse data, find insights, and act on them to improve campaign performance.
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