AI traffic is here: how to track AI Overview referrals in GA4
How AI traffic appears in GA4, how to separate AI assistant referrals with a custom channel group, and how to capture the text Google AI Overview cites using…
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Perspectives and practice
Where is your UTM traffic data? How to read campaign performance in GA4
How to find UTM traffic in GA4's Traffic acquisition report, which dimensions map to each UTM parameter, which metrics to read, and a worked example comparing Meta Ads…
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New in GA4: how to import Meta Ads data, step by step
GA4 now supports automatic import of Meta Ads data. This guide walks through the six setup steps, where to find the imported ad spend, and how to avoid…
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What is Google Tag Gateway? Do you need it, and how does it affect advertising?
Google Tag Gateway (GTG) loads Google's tracking code through your own domain as a first-party resource. What it is, why it matters, which businesses it suits, and its…
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From data overload to intelligent direction: the real value of AI in marketing
Why more AI tools and reports have not produced clearer business value, the trap of platform-level optimisation, and CloudAD's three pillars and new KPIs for AI-driven marketing decisions.
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From scattered data to one view: how Impact Hub Taipei and CloudAD put marketing on a single dashboard
Impact Hub Taipei spent hours every month compiling data from separate platforms and still could not see overall return on marketing. An automated Data Studio dashboard changed how…
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Google Retail Connect: reaching consumers in a fragmented shopping journey
Google Retail Connect combines brands' Google Ads campaigns with retailers' first-party data, so brands can drive traffic before shopping begins. How it works, what it offers, and answers…
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What are Meta value rules? A guide to the new 2025 ad feature
Meta's value rules automatically raise or lower bids based on audience age, gender, location, operating system and placement. Why to use them, how to set them up in…
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No marketing team? Three parts of Google advertising an ad management partner can handle for you
For small businesses without a marketing team: the cost difference between hiring staff and outsourcing ad management, and three areas an agency can take on, from creative direction…
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